Buy the second bounce of the ball turning risk into opportunity illustrated by cohen sir ronald isbn 9780753824368 from amazons book store everyday low prices and free delivery on eligible orders. The second bounce of the ball turning risk into opportunity is a non fiction book about entrepreneurship written by sir ronald cohen and first published in 2007 by weidenfeld nicolson london the book discusses what it takes to become a successful entrepreneur and contains biographical anecdotes from the author and the company he founded apax partners the books title comes from cohens incorrect belief that the second bounce of a ball is difficult to predict. In business everyone can see the first bounce of the ball it is the second bounce that is uncertain ronald cohen one of the worlds leading private equity investors argues that the entrepreneurs aim is to take advantage of that uncertainty for it is only in situations of uncertainty that significant gains can be made. The second bounce of the ball turning risk into opportunity cohen ronald on amazoncom free shipping on qualifying offers the second bounce of the ball turning risk into opportunity